whichforwhat

Evidence: Resumes

What we asked for, and what we handed over. Every answer the tools gave is kept exactly as it came back — listed below, one file each, unedited.

Brief

Input we gave itRaw file

Résumé test — the message as pasted (one message, identical for every tool)

Rewrite my CV for this job. One page. Keep every fact true to what I gave you - do not add achievements, tools, titles or numbers I did not state. Where I do not meet a requirement, leave it out rather than stretch. Then list, separately, the three biggest gaps between me and the job.

Here is the job description: “Content Marketing Manager (remote, EU). You will own our content strategy end to end: plan and run an SEO-led blog and resource programme that grows organic pipeline, manage our email nurture flows in HubSpot, and lead a team of two writers and a designer. You will report monthly on content’s contribution to pipeline. Requirements: 5+ years in content marketing, at least two of them in B2B software; a proven record of growing organic traffic and converting it; hands-on HubSpot experience (blog, email, reporting); experience managing people; a bachelor’s degree in marketing, communications or a related field; fluent written English.”

Here is my CV:

INÊS CARVALHO Lisbon, Portugal · ines.carvalho@example.com · linkedin.com/in/ines-carvalho-example

PROFILE Marketing coordinator with four years across B2B software and retail. I write, edit and schedule content, run email and social channels, and report on what worked in Google Analytics.

EXPERIENCE

Marketing Coordinator — Bright Peak Software (B2B SaaS, Lisbon) — Mar 2024 to present

  • Write and publish two blog posts a week; blog traffic grew from 9,000 to 15,000 monthly sessions between March 2025 and March 2026 (Google Analytics).
  • Run the monthly customer newsletter in Mailchimp to 11,000 subscribers: copy, build, send, report.
  • Brief and edit two freelance writers and one freelance designer; keep the content calendar in Notion.
  • Basic keyword research in Ahrefs to choose post topics.

Career break — Sep 2022 to Feb 2024

  • Family caregiving. No paid work in this period.

Marketing Assistant — Casa Verde Homewares (retail, Porto) — Sep 2020 to Aug 2022

  • Ran the Instagram and Facebook accounts; Instagram followers grew from 4,200 to 12,500 over the two years.
  • Wrote product descriptions and category copy for the Shopify store.
  • Helped organise two in-store launch events a year and wrote the press releases for them.

EDUCATION CTeSP diploma in Marketing and Communication (two-year higher technical diploma) — Instituto Politécnico do Porto, 2018–2020

SKILLS Mailchimp · Google Analytics · WordPress · Notion · Canva · Shopify · Meta Business Suite · Ahrefs (basic)

LANGUAGES Portuguese (native) · English (C1) · Spanish (basic)

Cv

Input we gave itRaw file

Fixture CV (fictional — the person, the companies and the numbers are invented for this test)

INÊS CARVALHO Lisbon, Portugal · ines.carvalho@example.com · linkedin.com/in/ines-carvalho-example

PROFILE Marketing coordinator with four years across B2B software and retail. I write, edit and schedule content, run email and social channels, and report on what worked in Google Analytics.

EXPERIENCE

Marketing Coordinator — Bright Peak Software (B2B SaaS, Lisbon) — Mar 2024 to present

  • Write and publish two blog posts a week; blog traffic grew from 9,000 to 15,000 monthly sessions between March 2025 and March 2026 (Google Analytics).
  • Run the monthly customer newsletter in Mailchimp to 11,000 subscribers: copy, build, send, report.
  • Brief and edit two freelance writers and one freelance designer; keep the content calendar in Notion.
  • Basic keyword research in Ahrefs to choose post topics.

Career break — Sep 2022 to Feb 2024

  • Family caregiving. No paid work in this period.

Marketing Assistant — Casa Verde Homewares (retail, Porto) — Sep 2020 to Aug 2022

  • Ran the Instagram and Facebook accounts; Instagram followers grew from 4,200 to 12,500 over the two years.
  • Wrote product descriptions and category copy for the Shopify store.
  • Helped organise two in-store launch events a year and wrote the press releases for them.

EDUCATION CTeSP diploma in Marketing and Communication (two-year higher technical diploma) — Instituto Politécnico do Porto, 2018–2020

SKILLS Mailchimp · Google Analytics · WordPress · Notion · Canva · Shopify · Meta Business Suite · Ahrefs (basic)

LANGUAGES Portuguese (native) · English (C1) · Spanish (basic)

What came back

Unedited, one file per tool

Also kept